Corporate videos are considered indispensable tools for all sizes of businesses, helping to showcase their products and services and share company culture. It also helps in connecting with the target audience at a personal level. However, the success of corporate video production Singapore does not only lie with the content but also in the delivery of the content itself. A person on screen is nervous or uncomfortable; it might send an opposite message and thus diminish the effect of the video.
This is where hiring the right professional to offer corporate video production service in Singapore makes all the difference. Production professionals know it is a must to put the people on camera at ease. They will make the standing subjects at the front of the camera relaxed in certain methods. In this way, they will have the standing not as much of a stressful situation as it might have been to ensure a successful, smooth shoot.
The Challenge of Camera Shyness
The fact is, that several people get nervous when it comes to dealing with the camera. The phenomenon, usually referred to as camera shyness, may be evident in several forms: right from sweaty palms and a racing heart to difficulty in wording clear thoughts. This nervousness can, in turn, result in a rigid, unconvincing on-camera person, hence defeating the ultimate effectiveness of the video.
In some cases, like that of corporate video production in Singapore, this domino effect of camera anxiety can be particularly pernicious. Should the process of filming put pressure on the person or even intimidate them, then the delivery could be affected. They could just be rushing, tripping over words, not even being able to make correct and consistent eye contact. This will not only lose credibility on their part but also make the video less interesting to the eyes of the audience.
For example, if the CEO of a company has to deliver some crucial message regarding the launch of a new product, pretty much his speech would be within the reach of the camera. In this case, if it is visible that he is quite nervous and uncomfortable, then most of people will pay less attention to his message. The video would not be exciting; it would be awkward or doubtful.
Fostering a Supportive Atmosphere
The good news is; that a corporate video production service in Singapore does have ways to calm camera anxiety for a more comfortable atmosphere for filming. Here’s how:
Building Rapport: Getting to know the individual who will be on camera is the first step. Thus, before switching your equipment on and pressing the “record” button, initiate some small talk that will allow you to break the ice, humanize the crew, and put your interviewee at ease.
Pre-Shoot Transparency: Mystery breeds anxiety. Take the time, before the cameras start rolling, to walk through how the interview will go. This could involve going through the question flow, talking about the types of shots that are being recorded, and setting expectations around perfection for sure. Reassure the interviewee that even short, unscripted moments can be woven into a compelling final product.
The Power of Positive Reinforcement: Even a nod of approval or a smile after an effective response will suffice. Maintaining constant positive reinforcement during the taping process will ensure more confidence and motivation on the part of the interviewee.
Streamlining the Setup for Comfort
Being stranded in an intimidating room with bright lights and complex camera equipment will really throw off most people, especially if you’re not used to being “on camera.” That is to say, it is difficult for you to relax and naturally deliver your message in a corporate video.
It is a good thing that an experienced video production company is aware of the challenge and its setting. They make sure that the setup is smooth setting that takes into consideration your comfort.
Less is More: A huge set-up with numerous numbers of cameras and crew members is something that makes a person quite jittery. The reputed production companies avoid that by working with minimal and high-quality equipment. Interesting footage can be captured without putting stress on the environment.
A Focused Audience: A huge amount of Forget audience puts unrequired pressure. Film production companies ensure that the presence of people during the shooting process is a minimum. This would ideally be the cameraperson, interviewer of the interview format, and perhaps a trusted advisor from your company to quietly support them.
Strategies for Interview Success
So, now that you are comfortable, here are a few strategies on how you can be a natural, engaging on-camera performer.
Crystal Clear Questions: The confused or ambiguous questions in an interview can throw the person off balance. Production companies partner with you to ensure that the questions asked in the interview are clear, short, and easy to answer. Otherwise, they refrain from using complicated phrasing or highly technical jargon, which will confuse you and make it hard to come up with an appropriate answer.
Relaxed Atmosphere: Too often, the formal and rigid environment, by its nature, proves kind of constrictive to the freest, most relaxed dialogue. The most relaxed and friendly atmosphere is created within the best video productions. More than likely, what this does is put you at ease by becoming somewhat informal and conversational, thus bringing out your personality.
The Power of Pre-Interview Discussion: Steppes suggests that pre-interview with a person who has never been on the set and has lights in his eyes for the first time. Many will also recommend a pre-interview discussion to work out the kinks and deal with any misinterpretation issues in advance. Lastly, this relaxed chat is a really good time for you to talk over the interview topics in advance and get some idea about the kind of style that the interviewer has. After all, you can pose all your questions. This sort of preparation may provide you with a much higher level of confidence when facing the camera.
Empowering the On-Camera Talent
That said, even the most prepared interviewee is bound to fumble over one word or another. Corporate video production service Singapore goes a long way in helping to ensure you deliver your lines with a smooth and polished final performance:
Knowledge is Power: Giving the interviewee the interview questions or the subject matter in advance gives him or her time to prepare for the same. This works well, especially for people who may otherwise look less confident in delivering information off-head. Having time to review the topics beforehand allows you to gather your thoughts and formulate clear and concise answers.
Creative Editing Magic: There may be times that one ends up with too long takes and perhaps some small flubs. Do not let this be the bane of your video; creative editing can make the viewing experience flow seamlessly in the hands of a skilled editor. For example, a host might break up long responses and use a B-roll to cover the edits appropriately.
The Teleprompter Advantage: If it’s scripted messaging, then this is where the teleprompter advantage kicks in. It is a tiny device projecting your script, straight in front of the camera’s lens, so that you will be looking into it and reading what is visible in front of your eyes. This creates the illusion of a natural and engaging presentation, even if you’re relying on a script.
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